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1. www.youtube.com › watchIconic Ads: Miller Lite - Great Taste, Less Filling - YouTube

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   5 de nov. de 2021 · For the background on Iconic Ads: Miller Lite - Great Taste, Less Filling - commercials from the 70's & 80's - https://onlykutts.com/index.php/2021/11/05/ico...

2. adage.com › article › marketing-news-strategyMiller Lite revives ‘Tastes Great, Less Filling’—why Big Beer is...

   adage.com › article › marketing-news-strategy

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   21 de mar. de 2024 · Published on March 21, 2024. Reggie Miller and J.J. Watt debate “Tastes great, less filling” in Miller Lite’s new campaign. Whether it’s a reaction to Bud Light’s Dylan Mulvaney ...

3. www.aaaa.org › mccann-ericksons-tastes-greatless-filling-puts-miller-lite-gameMcCann-Erickson's 'Tastes Great … Less Filling' Puts Miller Lite...

   www.aaaa.org › mccann-ericksons-tastes-greatless-filling-puts-miller-lite-game

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   Less Filling’ Puts Miller Lite in the Game. Coming off a miserable entrance into the low-calorie beer field, the Miller Brewing company needed its High Life brand to resonate when they turned to New York agency McCann-Erickson. Then art director Bob Lenz had the idea to get a retired athlete to endorse the lite beer in a commercial they shot ...

4. medium.com › @onlykutts › iconic-ads-miller-lite-great-taste-less-filling-b2287065cbabICONIC ADS: Miller Lite — Great Taste, Less Filling - Medium

   medium.com › @onlykutts › iconic-ads-miller-lite-great-taste-less-filling-b2287065cbab

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   8 de nov. de 2021 · ICONIC ADS: Miller Lite — Great Taste, Less Filling. In 1970 Philip Morris had bought Miller. And they intended to bring their muscle into the beer business. Coming off a miserable entrance into ...

5. www.marketingdive.com › news › miller-lite-great-taste-less-filling-debate-vhsMiller Lite’s ‘Great Taste, Less Filling’ debate returns with...

   www.marketingdive.com › news › miller-lite-great-taste-less-filling-debate-vhs

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   21 de mar. de 2024 · Miller Lite is resurrecting a decades-old “Great Taste, Less Filling” campaign, seeking to tug on consumer nostalgia, according to a press release . The creative features a number of famed athletes coming out of retirement to debate Miller Lite’s best qualities, echoing ads that first started airing in the ’70s.

6. www.youtube.com › watchTASTES GREAT! LESS FILLING! Miller Lite Beer TV Commercial 1987

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   Miller Lite, the first Lite Beer was served in 1973 at a small bar in Springfield, Illinois.And thus was born The Eternal Debate between Tastes Great and Les...

7. leoburnett.com › work › great-taste-less-fillingGreat Taste, Less Filling (Miller Lite) | Work | Leo Burnett

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   Miller Lite. Great Taste, Less Filling. The word “iconic” gets thrown around way too much. But sometimes it’s the only word that fits. Like when describing Miller Lite’s “Great Taste, Less Filling” from the 1970s. We’re more than stoked, to use ‘70s parlance, to be partnering with Miller Lite to bring it back.