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Harding Luther Lawrence (July 15, 1920 – January 16, 2002) was executive vice president of Continental Airlines and then president and chairman of Braniff International Airways, a Dallas, Texas -based carrier. Lawrence's bold and dramatic accomplishments at both airlines earned him the reputation as not only a maverick of the ...
19 de ene. de 2002 · Harding L. Lawrence, an airline executive whose innovations transformed Braniff International Airways, died on Wednesday at his residence in Mustique, St. Vincent, West Indies. He was 81 and...
Harding Lawrence built Braniff from a regional airline into an international giant, but also destroyed it with his flamboyant and risky strategies. Read the story of his rise and fall in the airline industry, from his early days in Oklahoma to his final days in bankruptcy.
19 de ene. de 2002 · Jan. 19, 2002 12 AM PT. TIMES STAFF WRITER. Harding L. Lawrence, an airline industry maverick whose unorthodox strategies took Braniff Airways out of obscurity in the 1970s and into bankruptcy...
Harding Lawrence, President of Braniff, married Mary Wells in 1967, the year after she started her own advertising agency. Photo copyright Braniff Airways, Inc. All rights reserved. Mary Wells Lawrence, now retired and in her nineties, left her mark on an industry where airline liveries and corporate identities would never be the same again.
12 de may. de 2023 · In 1964, Harding Lawrence – who was previously with Continental Airlines – took on the role of CEO of Braniff International Airways. At just 44, he was one of the youngest airline chief executives in the US, and his modern approach brought about a significant change to the airline.
13 de may. de 1982 · May 13, 1982. The demise of Braniff: The losing gamble. By DAN CARMICHAEL. DALLAS -- Harding Lawrence had a magnificent dream -- to convert Braniff International from an obscure regional...
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