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A lookalike audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers. A lookalike audience uses an existing custom audience you select for its source audience.
15 de dic. de 2023 · Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria.
About how lookalike audiences work. To target your ads anywhere in the world, you don't need to put together complex data models. If you know who your best customers are now, we can help you find similar audiences domestically, in another country or even internationally.
14 de jul. de 2021 · What Is a Lookalike Audience? An audience of prospective new customers, generated (often algorithmically) from a “seed audience” of current customers or likely customers. This allows companies to dramatically scale up their advertising’s reach without sacrificing sophisticated targeting.
3 de mar. de 2021 · A Facebook lookalike audience is a way to target a group of new people who will likely be interested in your business because they're similar to people who have converted for you before. With a lookalike audience, you can target people who are similar to your email list, website visitors, customers, video viewers, Facebook followers, and more.
27 de may. de 2021 · What is a Lookalike Audience, Anyway? Facebook Lookalike Audiences represent an ad-targeting option for a totally new target audience that shares characteristics with your existing ones, based on previous engagements with your business account or ads. The concept here is simple.
Lookalike audiences locates people on Facebook who share traits – like location, age, gender and interests — with your customers, so you can reach more people interested in your business.
