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  1. www.scientificadvertising.comScientific Advertising | ...and other Classics...

    The Claude Hopkins Swipe File by Carl Galletti and Claude Hopkins. This is a collection of 25 of his most successful ads and a description of how to use them to sharpen your own copywriting/advertising skills. (Value: $19.97)

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      What Does Jake Owen, NBC Today Show, and my son have to do...

    • Graphics That Sell by Ted Kikoler

      Dear Marketer: You won’t believe this. Citibank didn’t...

    • John Caples

      50 Things I Learned in 50 Years. by John Caples “taught me...

  2. www.scientificadvertising.com › authors › hopkinsClaude C. Hopkins - Scientific Advertising

    Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.

  3. creativehalloffame.org › inductees › claude-hopkinsClaude C. Hopkins - Creative Hall of Fame

    1967 Creative Hall of Fame Inductee. Career. Claude Hopkins created “Reason-Why Advertising” which, as David Ogilvy later wrote, “perceived the importance of brand images a generation before the term came into use.”

  4. noticiassalamanca.com › cultura › claude-hopkinsEl legado de Claude Hopkins: Pionero de la publicidad científica...

    Claude Hopkins falleció el 16 de junio de 1932, pero su legado como uno de los primeros defensores de la publicidad basada en datos y enfoques científicos perdura hasta el día de hoy.

  5. www.scientificadvertising.com › originalOriginal Scientific Advertising | Scientific Advertising

    A big believer in Claude Hopkins and Scientific Advertising. It Is The Book Recommended by More Advertising Geniuses Than Any Other.

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  7. es.wikipedia.org › wiki › Claude_CClaude C. Hopkins - Wikipedia, la enciclopedia libre

    Claude C. Hopkins (1866 –1932) fue uno de los grandes pioneros de la publicidad. Creía que la publicidad existía solo para vender algo y debía medirse y justificarse por los resultados que producía.

  8. www.oneclub.org › hall-of-fame › -bioCreative Hall of Fame / Claude C. Hopkins | The One Club

    Claude Hopkins created "Reason-Why Advertising" which, as David Ogilvy later wrote, "perceived the importance of brand images a generation before the term came into use."