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28 de mar. de 2024 · The “Great Taste, Less Filling” ad sparked a debate in 1975 in which various sports stars argued over what is the best aspect of Miller Lite: does it taste great, or is it less filling? The...
16 de jun. de 2013 · A short commercial where Miller Lite describes how "Tastes Great, Less Filling" came about... ...more.
Miller Lite's long-running "Tastes Great!...Less Filling!" advertising campaign was ranked by Advertising Age magazine as the eighth best advertising campaign in history. The campaign was developed by the McCann-Erickson Worldwide advertising agency.
Miller Lite, the first Lite Beer was served in 1973 at a small bar in Springfield, Illinois.And thus was born The Eternal Debate between Tastes Great and Les...
21 de mar. de 2024 · Does it Taste Great, or is it Less Filling? To revive the iconic dispute, Miller Lite is introducing a new generation of All Stars who will go head to head in a new, modern evolution of the...
7 de mar. de 2023 · Did you know that once upon a time light beer didn’t even exist? In 1973, Miller launched the first low-calorie beer ever. The advertising slogan “Tastes Great. Less Filling” was born out of the new category of beer called “light.” And Miller Lite the product was produced.
21 de mar. de 2024 · Miller Lite is resurrecting a decades-old “Great Taste, Less Filling” campaign, seeking to tug on consumer nostalgia, according to a press release . The creative features a number of famed athletes coming out of retirement to debate Miller Lite’s best qualities, echoing ads that first started airing in the ‘70s.
