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14 de jun. de 2022 · Marco Bertini obtiene el reconocimiento de Thinkers50 por su excelencia investigadora al ser incluido en la lista del Thinkers50 Radar, el primer ranking global de pensadores de negocios. Thinkers50, el prestigioso ranking global de pensadores de negocios, ha anunciado la lista del Thinkers50 Radar de los 30 pensadores de management que probablemente marcarán más el futuro de la gestión y ...
The authors, Marco Bertini and Oded Koenigsberg, professors of marketing at the ESADE Business School and London Business School, respectively, convincingly argue that playing the “ends game” can produce superior results for both companies and customers, but it takes skill to play it well…Bertini and Koenigsberg make an impassioned and ...
7 de mar. de 2023 · In our data, therefore, the time between purchase and completion of the questionnaire ranged from 5 to 18 days. 2 To avoid overburdening respondents, the questionnaire focused on one food. That is, when a household purchased multiple foods from the mix during the same week, we sent a questionnaire on the food with the lowest number of total purchases across all sampled households.
Hace 6 días · The result can be new revenue, increased customer satisfaction and loyalty, positive word of mouth, and cost savings. The multiyear process to price the 8 million tickets to the upcoming London 2012 Olympic Games suggests five principles for using pricing to create shared value: focus on relationships, not on transactions, by using pricing to ...
23 de sept. de 2020 · Bertini, Marco, and Oded Koenigsberg. The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value. Management on the Cutting Edge. Cambridge, MA: MIT Press, 2020 ...
Led by Esade faculty Núria Agell and Marco Bertini, and advised by a top Advisory Committee, the Esade Institute for Data-Driven Decisions counts on a research team consisting of core faculty and dedicated post-docs to focus on key research questions in the data driven decisions field - academic and practitioner-oriented.
2 de feb. de 2017 · Thinkers50, el prestigioso ranking global de pensadores de negocios, ha anunciado la lista del Thinkers50 Radar de los 30 pensadores de management que probablemente marcarán más el futuro de la gestión y la dirección de las organizaciones.El nuevo ranking incluye al profesor de ESADE Marco Bertini como uno de los más destacados gurús del management esta edición, debido a las ...
