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7 de feb. de 2024 · Tom Roach is a creative strategist who works at Jellyfish, a full-funnel marketing performance company. He also writes a blog about commercial creativity, AI, ROI, advertising and more.
1 de sept. de 2021 · 1st Sep 2021. 5 Comments. The sales funnel is nearly a hundred years old, but despite frequent reports of its death and surprisingly little evidence that it reflects how advertising actually works, it’s never been more alive. The cockroach of marketing concepts, it just seems to keep going and going, adapting to the environment it finds itself in.
Tom Roach. Tom has over 20 years’ experience as a strategist in marketing and communications agencies. He has won numerous Gold and Silver IPA Effectiveness Awards for campaigns that he’s worked on. Tom has worked with successful brands such as McDonald’s, Sainsbury’s, the BBC and Mercedes-Benz.
Award-winning marketing, brand and communications strategist, whose articles on creative… · Experience: Jellyfish · Education: University of Cambridge · Location: United Kingdom · 500+ connections...
12 de nov. de 2020 · The brand: the most valuable business tool ever invented – Tom Roach. By thetomroach. 12th Nov 2020. 3 Comments. A brand can be a company’s most valuable commercial asset, but persuading CEOs to invest in theirs has never been harder. In an open letter to all CMOs, everywhere, I set out some key data to help them. [first published 22.03.18]
4 de mar. de 2021 · Tom Roach, a multiple Gold IPA Effectiveness award-winning marketing strategist, argues for a balanced approach between long and short-term marketing tactics. He explains how to create communications that sell both immediately and forever, and close the value-destroying divide between brand and performance marketing.
With over 20 years experience as a strategist in the world’s best marketing and communications agencies, I’m driven by a desire to drive future growth for brands through strategies that harness the commercial power of creativity, as well as to prove its value for the marketing industry as a whole.
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Get a Report containing Contact Information, Address, Age, Social Profile & More. Find Info You May Not See Elsewhere With Peoplelooker®. Easy Online Background Reports.
