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Mary Georgene Wells Lawrence (née Berg; May 25, 1928 – May 11, 2024) was an American advertising executive. She was the founding president of Wells, Rich, Greene, an advertising agency known for its creative work. She was the first female CEO of a company listed on the New York Stock Exchange.
Mary Wells Lawrence, nacida como Mary Georgene Berg, (Youngstown, 25 de mayo de 1928-Londres, 11 de mayo de 2024) [1] fue una redactora y ejecutiva publicitaria estadounidense que destacó en la industria de la publicidad en una etapa en la que en el sector predominaban los hombres. [2]
20 de may. de 2024 · Mary Wells Lawrence was an American businesswoman who made a mark in advertising during an age when men dominated the field. She cofounded the Wells Rich Greene advertising agency, which became noted for its campaign for Alka Seltzer (‘Plop, Plop, Fizz, Fizz’) among others. Learn more about Wells’s life and career.
11 de may. de 2024 · Mary Wells Lawrence, who grew up in Ohio, at 22 took her imagination and ambition to New York, where she broke through advertising’s male bastions of the 1960s, quit a prestigious job when...
Mary W. Lawrence. Wells, Rich and Greene. 1966–1990. Industry: Services. Era: 1960. Lawrence built one of the fastest growing advertising agencies in the 20th century, earning billings of over $100 million in less than five years.
13 de may. de 2024 · Muere Mary Wells Lawrence, redactora pionera y fundadora de una gran agencia. (Ad Age) - (Por Judann Pollack, editora ejecutiva)- Fue la primera mujer en abrir, poseer y dirigir una importante agencia de publicidad: Wells Rich Greene de Nueva York. Y es una de las figuras icónica de la industria.
Career. Called by Ad Age “advertising’s most widely publicized symbol of glamour-success-wealth-brains-and-beauty” at the time of her Hall of Fame induction, Mary Wells Lawrence began her remarkable career in the early ’50s at McKelvey’s department store, and by 1966 had founded Wells Rich Greene.
