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16 de ene. de 2010 · William Bernbach, estudió literatura inglesa y al salir de la universidad, su primer trabajo fue redactar los discursos de Grover Whalen. Después, comenzó a trabajar en el mundo de la publicidad, siendo su primer agencia Wintraub. Cuando comenzó la Segunda Guerra Mundial tuvo que pasar dos años en el ejército.
William Bernbach Advertising. Bernbach was a pioneer of print advertising and is credited with creating the modern advertising campaign. He understood that advertising didn’t always push to sell a product, and instead created campaigns that appealed to the consumer’s emotions. This approach made him one of the most influential advertising ...
Publisher's summary Five pioneer advertising writers reveal the secrets to great advertising and great writing. Four decades ago, five of the original giants of advertising copywriting - William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves - discussed their writing techniques with "Advertising Age" magazine.
11 de abr. de 2018 · William (Bill) Bernbach was the creative director and one of the founders of the New Yorker advertising agency Doyle Dane Bernbach, which ran many innovative ad campaigns such as “Think Small” for Volkswagen of America. After graduating from New York University with a B.A. in 1932, ...
William Bernbach , cunoscut universal ca Bill Bernbach ( New York , 13 august 1911 - New York , 2 octombrie 1982 ), a fost un agent de publicitate american . El a fost printre promotorii așa-numitei a doua revoluții creative care a avut loc în publicitatea americană în anii 1950 . [1] Conform Advertising Age, el este considerat cel mai ...
27 de jul. de 2023 · Bernbach, William Autocrop_version 0.0.15_books-20220331-0.2 Bookplateleaf 0002 Boxid IA41043511 Camera USB PTP Class Camera Col_number COL-2513 Collection_set printdisabled External-identifier urn:lcp:artofwritingadve0000higg:epub:62bd8f67 ...
¿Quién fue BILL BERNBACH y por qué revolucionó la publicidad? Conozcamos su historia ¡Dale clic para ver!👋 Si tienes una AGENCIA CREATIVA y quieres ACELERA...
