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Hace 2 días · La evaluación rápida de la situación es el primer paso para gestionar una crisis de marca. Debe comprender la escala y el alcance del problema para responder adecuadamente. Reúna todos los hechos, identifique a las partes afectadas y analice cómo la crisis se alinea o entra en conflicto con los valores de su marca.
Hace 2 días · 6 Maintain Vigilance. Finally, maintaining vigilance after a crisis is key to protecting your brand reputation. Continue monitoring public perception and feedback to gauge the effectiveness of ...
Hace 3 días · 1. Monitor news around your existing brand. People tend to communicate about your brand on all sorts of platforms, but most common of them all is social media. The reason being it allows everyone to publish opinions or reviews. So, it becomes inevitable for a brand to monitor the buzz around their name before considering a rebrand.
Hace 23 horas · Simply sign up to the Indian business & finance myFT Digest -- delivered directly to your inbox. Global brand fast-food franchise owners in India have suffered plunging profits as hundreds of ...
Hace 1 día · Every generation has its own brand of crisis. As far as writer, linguist, and podcaster Amanda Montell is concerned, celebrity worship, conspiracy theories and a tad of mysticism is a crisis. She says our shared grasp of reality is slipping. She says the rise in irrationality is a response to information overload in the digital age. She offers a message of hope that we can regain our ability ...
Hace 23 horas · Our latest resource, “Brand Growth Beyond Crisis: Leveraging Pandemic Insights to Future-Proof Your CPG & Retail Strategies,” explores critical strategies for harnessing the power of Artificial Intelligence (AI) and Machine Learning (ML) to steer through turbulent times. Here’s why this guide is a must-read: Navigate Through Data with ...
Hace 1 día · May 22, 2024. In a world where sustainability and eco-friendliness are becoming increasingly important, the choice to switch to plastic free deodorant is a no-brainer for many. Plastic free deodorant not only helps reduce non-biodegradable waste, but is also part of a more conscientious way of living. Companies that are investing in alternative ...
