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Harding Luther Lawrence (July 15, 1920 – January 16, 2002) was executive vice president of Continental Airlines and then president and chairman of Braniff International Airways, a Dallas, Texas-based carrier.
19 de ene. de 2002 · Harding L. Lawrence, an airline executive whose innovations transformed Braniff International Airways, died on Wednesday at his residence in Mustique, St. Vincent, West Indies.
Harding Lawrence built Braniff from a regional airline into an international giant, but also destroyed it with his flamboyant and risky strategies. Read the story of his rise and fall in the airline industry, from his early days in Oklahoma to his final days in bankruptcy.
19 de ene. de 2002 · Harding L. Lawrence, an airline industry maverick whose unorthodox strategies took Braniff Airways out of obscurity in the 1970s and into bankruptcy in the 1980s, died of pancreatic cancer...
Troy Post, President of Greatamerica, recruited 44-year-old Harding Lawrence to run his newly purchased airline and, on April 5, 1965, Lawrence became Braniff’s new president. Harding Lawrence had been a valuable asset to Robert Six, the president of Continental Air Lines, his former employer.
On May 29, 1928, insurance magnate Thomas Elmer Braniff financed and founded an aviation company with his brother Paul, called Paul R. Braniff, Inc., doing business as Tulsa-Oklahoma City Airline. On June 20, 1928, service began from Oklahoma City to Tulsa using a single-engine 5 passenger Stinson Detroiter registered as NC1929 on June 20, 1928.
A leader and a maverick was found in a young Continental Airlines Executive Vice President, Harding Luther Lawrence, who was responsible for mastering 500 percent growth at the small trunk airline in the ten years he was with the airline all the while being tutored by the magnificent Robert F. Six.
