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Tom Roach is a creative strategist who works at Jellyfish, a full-funnel marketing performance company. He also writes a blog about commercial creativity, AI, ROI, advertising and more.
1 de sept. de 2021 · 1st Sep 2021. 5 Comments. The sales funnel is nearly a hundred years old, but despite frequent reports of its death and surprisingly little evidence that it reflects how advertising actually works, it’s never been more alive. The cockroach of marketing concepts, it just seems to keep going and going, adapting to the environment it finds itself in.
Tom Roach. Tom has over 20 years’ experience as a strategist in marketing and communications agencies. He has won numerous Gold and Silver IPA Effectiveness Awards for campaigns that he’s worked on. Tom has worked with successful brands such as McDonald’s, Sainsbury’s, the BBC and Mercedes-Benz.
7 de nov. de 2022 · Opinion. Is your brand stuck on the performance plateau? What is it, why are you stuck on it, how are you going to get off it? By Tom Roach 7 Nov 2022. Source: Shutterstock. It’s become common for brands with a performance mindset, to hit a growth plateau. Let’s call it the ‘performance plateau’.
27 de oct. de 2011 · Esta mañana, Tom Roach, director de planificación de Leo Burnett Londres, ha querido repasar en una ponencia celebrada durante la Jornada de la Eficacia ,a la que hemos asistido desde MarketingDirecto.com, los pasos llevados a cabo para conseguir que las últimas acciones publicitarias de McDonald’s hayan sido un éxito.
4 de mar. de 2021 · March 4, 2021. 6 min read. Award-winning marketing strategist Tom Roach, explains how to get long and short-term marketing tactics working in harmony, and reap the rewards. In this article. Short-termism and long-termism are both just wrong-termism – so says multiple Gold IPA Effectiveness award-winning marketing strategist Tom Roach.
12 de nov. de 2020 · The brand: the most valuable business tool ever invented – Tom Roach. By thetomroach. 12th Nov 2020. 3 Comments. A brand can be a company’s most valuable commercial asset, but persuading CEOs to invest in theirs has never been harder. In an open letter to all CMOs, everywhere, I set out some key data to help them. [first published 22.03.18]
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