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The Mechanical Bride: Folklore of Industrial Man (1951) is a study of popular culture by Marshall McLuhan, treating newspapers, comics, and advertisements as poetic texts.
A slow-moving, gnomic version of Barthes’ Mythologies, The Mechanical Bride is an early attempt by McLuhan to reckon with postwar America’s totalizing consumer culture. Here, McLuhan pairs cultural artifacts – mostly ads, some comics – with mini-essays that sort-of analyze and sort-of philosophize whatever it is that’s under scrutiny.
17 de mar. de 2020 · The mechanical bride : folklore of industrial man. "This brilliant and witty approach to the contemporary scene revolutionized the study of communication theory in our time. Marshall McLuhan's famous pronouncement that 'the medium is the message' is revealed, in this seminal work, by the 'media' themselves--the original ...
1 de ene. de 2008 · The Mechanical Bride: Folklore of Industrial Man. Paperback – Illustrated, January 1, 2008. by Marshall McLuhan (Author) 4.6 20 ratings. See all formats and editions. This book details how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass ...
13 de feb. de 2024 · The Mechanical Bride: Folklore of Industrial Man. by. Marshall McLuhan. Publication date. 1967-01-01. Publisher. Beacon Press. Collection. internetarchivebooks; inlibrary; printdisabled.
9 de feb. de 2021 · The premise of The Mechanical Bride is that the American dream is shot through with pathological wish fulfillment in the form of trashy delusions perpetuated by the film colony, manipulative advertising, the false promise of mechanistic technologies (popular science, modern know-how, and market research) to hoodwink unsophisticated ...
The Mechanical Bride: Folklore of Industrial Man. "This brilliant and witty approach to the contemporary scene revolutionized the study of communication theory in our time. Marshall McLuhan's...
