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Hace 1 día · Managing brand crises requires strategic communication. Steps include preparation, swift response, unified messaging, empathy, media relations, and learning and improvement. Develop a crisis communication plan, identify risks, acknowledge the crisis, ensure consistent messaging, address customer emotions, and coordinate with PR professionals.
Hace 1 día · 3 Adapt Quickly. A crisis demands swift action, and your brand strategy must adapt accordingly. This means reassessing your messaging, channels of communication, and even your product offerings if ...
Hace 5 días · Sobre Brand Finance. Brand Finance es la consultora líder mundial en valoración de marcas. Tendiendo puentes entre marketing y finanzas desde hace más de 25 años, Brand Finance evalúa la fortaleza de las marcas y cuantifica su valor financiero para ayudar a organizaciones de todo tipo a tomar decisiones estratégicas.
Hace 5 días · In this post, we’ll dive into the world of brand storytelling—what it is, why it’s important for businesses to master, and the key elements that you can use to make your business stand out from the crowd. So, let’s jump in and explore how you can add this superpower to your business-building skill set.
Hace 4 días · Brand reputation refers to how a brand is perceived by the public, customers, competitors, and stakeholders. It is the sum of all associations with your brand and comes from how people perceive it, how they interact with it, and what their experiences are using a brand's products or services.
Hace 5 días · This shift has led to the rise of lean, innovative companies that focus on values and authenticity — like our brand, Citizen-T, which upcycles used T-shirts into new fashion pieces.
Hace 2 días · The Nutrition Insider exists to educate individuals through unbiased reviews of nutrition products and companies, empowering them to take back control of their health. Say “Aloha!” to the ALOHA - the sustainability-focused brand offering plant-base protein bars inspired by Hawai'i.
