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Leo Goodwin Sr. (1886–1971) was an American businessman and philanthropist best known for founding private auto insurance company GEICO in 1936, with his wife Lillian Goodwin.
Mr. Leo Goodwin founded the Government Employees Insurance Company (GEICO) in the United States in 1936. His first and foremost innovation was the concept of marketing insurance through the mail at a low price to target an audience of government employees and the top ranks of noncommissioned military personnel.
Leo and Lillian Goodwin: American Dreamers. In the mid-1930s, at the height of the Great Depression, there weren't many people with the foresight and courage to start up a new company. Yet the husband and wife team of Leo and Lillian Goodwin were up to the challenge.
GEICO was founded in 1936 by Leo Goodwin Sr. and his wife Lillian Goodwin to provide auto insurance directly to federal government employees and their families. Since 1925, Goodwin had worked for USAA, an insurer that specialized in insuring only military personnel.
Leo Goodwin Sr. y su esposa Lillian Goodwin fundaron la empresa en 1936 para vender seguros de automóvil a los empleados del gobierno federal. [2] Desde 1925, Goodwin trabajaba para USAA, una aseguradora especializada en asegurar únicamente al personal militar.
30 de jun. de 2016 · Leo Goodwin (1886–1971) was a businessman and philanthropist best known for founding GEICO in 1936, with his wife Lillian Goodwin. Leo Goodwin was a large donor to Nova Southeastern University ...
1936 – GEICO is established by Leo and Lillian Goodwin. 1948 – Investment banker Lorimer Davidson joins the company and expands its pool of investors. 1951 – Columbia University business student Warren Buffett makes his first purchase of GEICO stock.
