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Nigel John Oakes (born July 1962) is a British businessman, and the founder and CEO of Behavioural Dynamics Institute and SCL Group (formerly Strategic Communication Laboratories), the parent company of Cambridge Analytica and her sister AggregateIQ; the companies became known to a wider audience as a result of the Facebook ...
20 de abr. de 2018 · LONDON — Nearly three decades ago, an ambitious young London advertising executive named Nigel Oakes fell out with his partners, two psychologists, over a central claim of his new business:...
In May 2018, Nigel Oakes, founder of the SCL Group, Cambridge Analytica's British affiliate, acknowledged that Emerdata's intent had been to acquire Cambridge Analytica and SCL, but said that these plans had been abandoned and that Emerdata and its partly-owned subsidiary Firecrest Technologies Ltd., which had been set up by former ...
22 de mar. de 2018 · WASHINGTON — Long before the political data firm he oversees, Cambridge Analytica, helped Donald Trump become president, Nigel Oakes tried a very different form of influencing human behavior. It was called “marketing aromatics,” or the use of smells to make consumers spend more money.
About. Nigel Oakes is a British behavioural thought leader and defence scientist, whose ideas have laid the foundation for many significant developments both in military influence and...
17 de jun. de 2020 · 77. 8.5K views 3 years ago. Influence directors Richard Poplak and Diana Neille in conversation with Nigel Oakes on what went on behind the scenes of the '94 election; how it helped establish a...
In 1989 Nigel Oakes set up an academic working group at London University to develop a more effective method of communication for conflict reduction. The key objective of the unit was to produce a workable model of communication and persuasion that could be used in crisis and social situations.
