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  1. Full Clemson Athletics Brand Guidelines. The CLEMSON brand is one of the most recognizable in collegiate athletics. From our distinct colors to the unique Tiger Paw logo, Clemson athletics is immediately identifiable. Our brand is BOLD, POWERFUL and STRONG. It is steeped in tradition and accessible to our constituents.

  2. Clemson Athletics Style & Branding Guide. The Clemson brand is one of the most recognizable in collegiate athletics. From our distinct colors to the unique Tiger Paw logo, Clemson athletics is immediately identifiable. Our brand is BOLD, POWERFUL and STRONG. It is steeped in tradition and accessible to our constituents.

  3. To provide brand recognition and connect University units with the Clemson University brand, print and digital communications for all Clemson University units should reflect consistent graphic identity standards. To maintain brand consistency, a five-level system clarifies current logos and helps bring consistency to any future logos or wordmarks.

  4. College Vault, athletic and all “hot market” marks/logos, which are those created for the purpose of generating royalties, must be approved by the director of licensing and run through the Collegiate Licensing Company prior to use.

  5. 12 de feb. de 2009 · In keeping with existing procedures, responsibility for monitoring use of symbols created in the Athletic Department will be delegated to the Athletic Department. Adopted by the Clemson University Board of Trustees on February 12, 2009. Academic logo approved on April 17, 2009.

  6. The “Best” in “Best is the Standard” got better in early 2023, as Clemson opened the Allen N. Reeves Clemson Athletics Branding Institute to provide Clemson student-athletes best-in-class facilities and resources for branding, marketing, sponsorship, content creation and more.