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Aunt Jemima / Aunt Jane / Aunt Mary / Aunt Sally / Aunt Thomasina (US) a term, used by black people, for a black woman who "kisses up" to white people; a "sellout"; a female counterpart of Uncle Tom. (Similar to Coconut.) The term is taken from the popular syrup of the same name, wherein the titular Aunt Jemima is represented as a black woman.
The Aunt Jemima brand, acknowledging its racist past, will be retired. By Jordan Valinsky, CNN Business. Jun 17, 2020 Updated Jul 1, 2022. Quaker Oats is retiring the more than 130-year-old...
Minstrel Shows, which Aunt Jemima is based off of, predate the Civil War by several decades. And they aren't replacing the Civil War battle with JUST discussions of the racist legacy of Aunt Jemima, so why are you presenting it that way?
Aunt Jemima has been around since the late 1800s and was originally based on a racial stereotype from minstrel shows, depicting a Black woman as a “mammy” – a role that has been widely criticized for its racist undertones.
Understanding the Aunt Jemima character is incomplete without assessing its societal impact. Green’s portrayal bore controversial racial undertones, featuring in ads that perpetuated hurtful stereotypes. Racial prejudice was pervasive in that time period, and the brand was no exception.
“We recognize Aunt Jemima’s origins are based on a racial stereotype,” Kristin Kroepfl, vice president of Quaker Foods North America, said in a press release. Hopefully, more brands with insensitive roots will be encouraged to follow suit.
“We recognize Aunt Jemima’s origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.”
